DALLAS – (Sept. 24, 2012) – 54-year-old world record holder and role model for babyboomers everywhere Walter Urban will attempt to break another Guinness World Record for the most weight lifted in one minute during the broadcast of Sports Day in Canada. The event is being held at the Guinness World Records Museum in Niagara Falls, Ontario Canada on Sept. 29, 2012, and will be broadcast nationally by the CBC.

 Rapidly becoming one of the most sought-after fitness personalities in North America, Urban is known for his ground breaking efforts to establish records for weight lifting for any age category, all while tested and certified as drug free. Urban burst to national prominence setting his first Guinness weight lifting world record last September on LIVE! With Regis and Kelly by squat lifting 127,245 lbs. (904 squats). in one hour.

 This event marks the launch of a new sponsorship for Urban, as London, ON-based Freedom 55 Financial is now his Presenting Sponsor in Canada. The sponsorship extends through 2013 and includes personal appearances, speaking engagements, custom video and written content, all focused on How to meet your personal and professional objectives, using the insights Urban has developed over years of training and preparation.

 Walter will attempt to set the new record at 4 p.m.in the big tent set up next to the Pizza Pizza Patio on Clifton Hill.

Guinness World Records Museum of Niagara Falls is located at 4943 Clifton Hill. (905) 356-2299. This sponsorship was facilitated by Sponsorship Universe of Dallas, Texas.

 About Walter Urban: In addition to being the Guinness World Record holder for lifting 127,245 lbs. in one hour, 54-year old fitness personality and athlete Walter Urban is a prolific writer and speaker having published hundreds of articles on fitness, training, motivation, success, focus and longevity; all while lifting up to 80,000 lbs. per week! He serves as a role model and hopes to inspire others toward drug free fitness, healthy living, goal setting and family as key values. He is a four time World Masters Powerlifting Championship competitor, has an MBA from Bowling Green University and resides in Guelph, Ontario, Canada, with his wife and three daughters.

About Sponsorship Universe: A sponsorship strategy and engagement agency based in Dallas Texas serving some of the nation’s most recognized consumer brands, and sports personalities. Sponsorship Universe specializes in innovative sponsorship rights, activation planning, lead generation, and customer acquisition and has managed negotiations and activation for MLB, NFL, NBA, MLS, NASCAR, NHRA and NCAA sponsorships. www.SponsorshipUniverse.com

About Guinness World Records:  Niagara Falls Guinness World Records Museum is a family attraction centered around one of the world’s most recognized brands (www.guinnessworldrecords.com) in the world.  It is a member of the Ripley Entertainment Inc. (www.ripleys.com) world-wide family of attractions. In addition to its five Guinness World Records Museums, Ripley Entertainment is a global leader in location-based entertainment, hosting more than 12 million guests annually at more than 80 attractions in 10 countries.  Ripley Entertainment is part of The Jim Pattison Group, the third-largest privately held company in Canada.

Contact: Larry Weil 214-799-0051 larry@sponsorshipuniverse.com

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