New Ripley’s Believe It or Not! Book Makes Unbelievable Holiday Gift

ORLANDO, Fla. (Nov. 22, 2010) – The latest annual in the multimillion bestselling series from Ripley Publishing is the perfect gift for teens, tweens, reluctant readers or anyone with an appreciation for the unusual. Enter If You Dare! is a collection of mind-boggling stories, facts and features from around the world.

Retailers offering special deals on Enter If You Dare! -  a perfect gift for tweens, teens and reluctant readers

Several retailers are making Enter If You Dare! a bargain during the holiday season. Walmart is including the book in its Black Friday circular and will have thousands of copies available for purchase.

Other retail promotions include:

• Costco will be featuring Enter If You Dare! on special endcap displays from November 22 through December 5.
• Target is selling the book at 30% off.
• Sam’s Club will highlight Enter If You Dare! in its member mailer.
• BJ’s will include a coupon for Enter If You Dare! in its Last Minute Gift Guide.
• Barnes & Noble will include Enter If You Dare! in its Holiday Gift Guide

Most retailers will be offering generous discounts from the retail price of the book this holiday season.

Enter If You Dare! was awarded a silver medal in the 2010 Moonbeam Children’s Book Awards in the Non-Fiction Young Adult Category and has been nominated for the 2011 YALSA Quick Picks for Reluctant Young Adult Readers List.

Reviewers rave about the book’s appeal. 

“Like a campfire or ocean waves, this book will mesmerize you. Here is a parade of characters who are seriously outre’ – people who light themselves on fire, snuggle up to crocodiles, dive from 35 feet in the air into a foot of water, who sport seven-inch noses and tumours that make up a third of their body weight.” – Kirkus Reviews

“Enter If You Dare! is one of those books that kids can nibble here, sample there and enjoy while they’re secretly learning. It’s filled with pictures, oddities from Ripley’s archives, animal weirdness, and strange things they love reading about. – Terri Schlichenmeyer, syndicated book reviewer

The book retails for $28.95 in the U.S. and $32.95 in Canada.

 For more information on Enter If You Dare! and other books from Ripley Publishing, please visit http://www.ripleybooks.com/newsroom/.

Media contact:                                       

Frank Wolff
407-339-0879 office
407-637-6000 cell
frank@wellonscommunications.com

About Ripley Publishing

Ripley Publishing is the publishing arm of Ripley Entertainment Inc., the owner of the internationally famous trademark Ripley’s Believe It or Not! As world authority on all that is unbelievable, the company offers up its vast archives of the strange and unusual through books, television shows, tourist attractions, motion pictures, merchandise and the worldwide syndication of its daily newspaper cartoon. Ripley researchers across the globe are busy each day digging deep into the world of the odd and bizarre to compile enough fresh and exciting material to fill the Believe It or Not! series of books published each year.