Chance to Become Part of Ripley’s Believe It or Not! History Offered at Licensing Expo 2007

ORLANDO, Fla. (June 14, 2007) – Attendees at the Licensing International Expo 2007 at New York City’s Jacob K. Javits Center, June 19-21, will have a unique opportunity to become part of Ripley’s Believe It or Not! history!

 Ripley’s Official Illustrator Will  Personalize Believe It or Not! Cartoons of Attendees

On Wednesday and Thursday, June 20 & 21, Ripley’s official illustrator John Graziano will be on hand to personalize a Believe It or Not! cartoon of those visiting the Ripley booth (#4466). He will be at his drawing board Wednesday afternoon, 1 to 4 p.m. and Thursday midday, 10 a.m. to 2 p.m. If the past is an indicator, the lines will be long, so get there early!

 Graziano is only the fifth artist to illustrate the famous cartoon, including Robert Ripley himself, since its inception in 1918. Ripley’s Believe It or Not! is the longest running cartoon in the world, still seen in 200 newspapers in 42 countries.

 Norm Deska, Executive VP of Intellectual Property for Ripley Entertainment, will be on hand to discuss the myriad licensing opportunities that Ripley’s vast and content heavy archives contain. “We have a very large, in-depth archive with more than 120,000 cartoons and photos, and most of it is available for licensing,” notes Deska. “I would love to sit down and discuss the possibilities that Ripley’s can provide. We are very serious about promoting our quirky and recognizable brand worldwide through licensing agreements.”

 About Ripley Entertainment

Ripley Entertainment Inc. (www.ripleys.com) is a leading global entertainment company that owns the world famous trademark – Ripley’s Believe It or Not! The Orlando-based company has publishing and broadcast divisions that oversee projects including the globally syndicated Believe It or Not! television show, best-selling books and the popular, long-running syndicated comic strip. In addition, the company’s 60-plus tourist attractions in 11 countries welcome an annual attendance of more than 13 million. Ripley Entertainment is a Jim Pattison Company; the third largest privately held company in Canada.

 Contact:

Tim O’Brien
VP  Communications
Ripley Entertainment
615-646-7465 – office
615-496-5949 – cell
Obrien@ripleys.com

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