Ripley Entertainment Acquires Four Attractions in Copenhagen, Denmark

ORLANDO, Fla. (April 29, 2010) –– The franchised businesses of Ripley’s Believe It or Not! Odditorium and the Guinness World Records Museum in Copenhagen, Denmark, have been acquired by Ripley Entertainment Inc., a global leader in location-based entertainment.

In addition, the company purchased two other Danish attractions – The Mystic Exploratorie and the Hans Christian Andersen’s Wonderful World.  All four family attractions are located in the city center of Copenhagen. Ripley’s and Hans Christian Andersen are across from Town Hall Square, and Guinness and the Exploratorie are located on The Walking Street, near Kings Square.

The Ripley’s Believe It or Not! first opened in 1992 and the Guinness opened in 1994. The Exploratorie and the Wonderful World are both one of a kind interactive family attractions created by the former owners of the four businesses. Ripley also owned and operated the Louis Tussaud’s Wax Museum in Copenhagen for 33 years before closing it in late 2007.

The acquisition of these four attractions follows the company’s January acquisition of the Believe It or Not! Odditoriums in Branson, Mo., and Orlando, Fla.   

“The four Copenhagen attractions are in a great location in a busy tourist zone, and we are very pleased to be bringing them into our corporate family,” said Jim Pattison Jr., president of Ripley Entertainment Inc.

 About Ripley Entertainment

Ripley Entertainment Inc. (www.ripleys.com), keepers of the venerable Ripley’s Believe It or Not! brand, is a global leader in location-based entertainment, entertaining more than 13 million annually at its 80-plus attractions in 11 countries.  In addition to its 31 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books and the popular syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment is a Jim Pattison Company, the third-largest privately held company in Canada.

 Contact:

Tim O’Brien,
VP Communications,                                                                                    
Ripley Entertainment Inc.                                                                                                                                     
615-646-7465 – office                                                                                                               
 615-496-5949 – cell                                                                                                
obrien@ripleys.com

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