Download the Weird – New Book from Ripley’s Believe It or Not! is Now on Sale

 ORLANDO, Fla. (Sept. 12, 2012) – Ripley Publishing will again WOW! readers with the September launch of Ripley’s Believe It or Not! Download the Weird, and all-new collection of unbelievable stories from around the world.

Ripley’s new oddSCAN app brings bizarre stories to life

But there’s a new twist to Download the Weird – readers can actually download the weird. The brand new Ripley’s Believe It or Not! app allows hidden content in the book to COME ALIVE!

State-of-the-art image recognition technology allows readers to instantly pull up bonus content in the book. All readers need to do is download the app to a smart phone or advanced iPod, screen grab the pages in the book marked with the special oddSCAN logo and watch that story come to life through exclusive videos and images. It’s a one-stop portal that will transport readers deep into the hidden world of Ripley’s Believe It or Not! like never before.

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The new Ripley’s Believe It or Not! app is FREE and available through iTunes and Google Play.

Ripley’s fans will be thrilled to see that the newest title in the best-selling series has all the qualities that Ripley’s is known for. Download the Weird is jam-packed with an incredible array of crazy facts, stories, lists and interviews.

  • Meet the world’s oddest couple: he swallows swords, hedge trimmers and umbrella handles while she hangs upside down and lifts lead weights by her hair!
  • Learn why a California man has experienced more than 950 violent car crashes.
  • See tourists risk life and limb to get their picture taken with an 18-foot-long crocodile!

A special pullout section provides readers with weird Titanic facts; another features the incredible real-life story of the Elephant Man. A dramatic gatefold pullout features panoramic photos of the home of “Weird Steve,” where every room is crammed with thousands of strange curiosities – it’s impossible to look at just once! And this is just a small preview of the strange and unbelievable stories and photos in the book.

Download the Weird is sure to jump off the shelf with its brilliant contrasting-colored cover with eye-catching holographic foil and lenticular. It’s the perfect gift for anyone who is intrigued by all things weird and is guaranteed to entertain and shock every member of the family.

Download the Weird is available through all major booksellers.

For downloadable page spreads and images, please visit ripleybooks.com.  
For more on the oddSCAN™ app, please visit http://www.ripleys.com/weird/oddscan/.

Imprint: Ripley Publishing
Publication date: Sept. 11, 2012
ISBN: 978-1-60991-032-7
Pages: 256
Price: $29.95 US / $32.95 Canada
Trim size: 9 x 11 ¾ inches

Media Contact:
Frank Wolff
407-339-0879 office
407-637-6000 cell
Frank@wellonscommunications.com

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