Ripley Entertainment looks to tap fast growing Asian markets with launch of New Guinness World Records Attraction

HONG KONG (June 5, 2012) – Ripley Entertainment Inc. a world leader in family entertainment announced the launch of its new Guinness World Records Attractions concept in Asia.

The world’s tallest man, Sultan Kösen, attends formal launch in Hong Kong

The fun, innovative and interactive new attraction concept, that has been four years in development, combines an exciting and interactive experience based on the world-famous Guinness World Records brand. The interactive attraction will allow visitors to attempt to break and set official world records, making it easier than ever to show off their skills and become a celebrity in one visit!

 Attending the formal launch in Hong Kong today was Sultan Kösen, the world’s tallest man standing at 8 feet 3 inches, who signified the importance that Ripley’s is paying to Asia and to the launch announcement.

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“Guinness World Records Attractions is an exciting new development that is sure to appeal to families across Asia,” said Jim Pattison Jr, president of Ripley Entertainment Inc, based in Orlando, Fla., USA.

 Ripley Entertainment Inc. is searching for opportunities to franchise the new Guinness World Records Attraction concept throughout Asia, as well as meet developers and entrepreneurs who have the ideal space for company owned Guinness World Records Attractions.

Each attraction is typically around 2,000 square metres in size and located in a high visibility area with substantial tourist traffic and favourable zoning and signage regulations. The front façade is welcoming, colorful, dynamic and unique.

“We are delighted to be working with the Guinness World Records team to provide a very interactive, high tech attraction where individuals and families can break world records in a variety of unique and fun ways,” added Pattison.

 Alistair Richards, Managing Director of Guinness World Records adds, “Our new attractions concept is unique, family-friendly and very exciting.  We are quite pleased with our working relationship with Ripley Entertainment and very proud of what has been achieved in the design of this revolutionary new attractions model.”

Ripley Entertainment Inc., which also owns and operates the venerable Ripley’s Believe It or Not! Odditoriums, will be exhibiting at the International Association of Amusement Parks and Attractions (IAAPA) Attractions Expo, from June 6-8, in Booth 2311 at Exhibition Hall 3E of the Hong Kong Convention & Exhibition Centre.

About Ripley Entertainment Inc.

Ripley Entertainment Inc. (www.ripleys.com), is a global leader in location-based entertainment, entertaining more than 12 million annually at its 80-plus attractions in 10 countries.  In addition to its 32 Believe It or Not! Odditoriums, the Orlando, Florida-based company has publishing, licensing and broadcast divisions, best-selling books, Guinness World Records Attractions, and the popular long-running syndicated cartoon strip, Ripley’s Believe It or Not!, that still runs daily in 42 countries. Ripley Entertainment Inc. is a Jim Pattison Company, the third-largest privately held company in Canada.

Issued by Newell PR on behalf of Ripley Entertainment

For further information in Hong Kong, contact:

Ivan Theodoulou      
Tel: +852 2117 5007                                      
ivant@newell.com         

For further information in the US, contact:

Tim O’Brien
VP Communications
Ripley Entertainment Inc.
Tel: 615-646-7465
Cell:  615-496-5940

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