New Technology Allows Pages to Come Alive in Latest Annual from Ripley’s Believe It or Not!

ORLANDO, Fla. (July 20, 2012) – Ripley Publishing is utilizing state-of-the-art technology to give readers an unbelievable interactive experience in its upcoming annual, Ripley’s Believe It or Not! Download the Weird.

The company is utilizing image recognition, a bit of an oddity itself in the publishing industry.

New Ripley’s app uses image recognition to bring the bizarre to life in “Download the Weird”

Readers of Download the Weird can literally download the weird.

When readers spot the oddSCAN™ logo throughout the book, they can use a smart phone and the new Ripley’s Believe It or Not! app to unlock amazing additional content for that story, such as photos or videos.

Later this summer, visitors at Ripley’s attractions will be able to use the same oddSCAN app to bring museum exhibits to life in a similar fashion.

The image recognition technology is far superior to QR codes, as it instantly pulls up bonus content, rather than sending users to a website that they then have to navigate.

“Readers love the Ripley’s annuals for their amazing photographs, but today’s technology allows us to bring many of the amazing stories and pictures to life for a truly interactive experience,” said Norm Deska, Executive Vice President, Intellectual Property for Ripley Entertainment. “Many of our readers want more on stories that interest them, and this allows us to deliver that.”

The official Ripley’s Believe It or Not! app also allows users to:

  • Take the oddSCAN™ test run and win a ticket to a Ripley’s attraction
  • Download the latest Ripley’s Believe It or Not! stories
  • View live feeds from Ripley’s social media
  • Get information on Ripley’s attractions
  • Coming soon – brand new downloadable Ripley’s Believe It or Not! magazines

New users can take a tour of all the features at

Ripley’s new oddSCAN™ app, launched this week, is free and works with both iPhone and Android. 

Download the Weird is the ninth in Ripley’s series of annuals that feature bizarre facts, features, photos and stories from around the world. The book goes on sale September 11.

Imprint: Ripley Publishing

Publication date: Sept. 11, 2012

ISBN: 978-1-60991-032-7

Pages: 256

Price: $28.95 US / $32.95 Canada

Trim size: 9 x 11 ¾ inches

Media contact:

Frank Wolff
407-339-0879 office
407-637-6000 cell

About Ripley Publishing

Ripley Publishing is the publishing arm of Ripley Entertainment Inc., the owner of the internationally famous trademark Ripley’s Believe It or Not! As world authority on all that is unbelievable, the company offers up its vast archives of the strange and unusual through books, television shows, tourist attractions, motion pictures, merchandise and the worldwide syndication of its daily newspaper cartoon. Ripley researchers across the globe are busy each day digging deep into the world of the odd and bizarre to compile enough fresh and exciting material to fill the Believe It or Not! series of books published each year.

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